Case Study - Diversity Management Consultancy

Issue:

Aston Villa Football Club is committed to championing Equality and Diversity.

Earlier this year, they identified a need for their Chief Executive and senior management team to undertake a refresher day of Equality and Diversity Training.

However it was felt that general awareness training of the issues, that is so readily available, would not be suitable. It was highlighted that the facilitating company must be able to offer a more robust and bespoke level of training, generating practical outcomes that meet the needs of AVFC.

Solution:

Cultiv8 Solutions is an Organisational Change consultancy specialising in Diversity and Inclusion. They focus on helping medium to large organisations manage the impact of Equality and Diversity on their work culture, in order to increase both commercial productivity and social advantage in the marketplace.

Cultiv8 Solutions were referred as the most suitable organisation to meet the needs of AVFC from referrals given by West Bromwich Building Society and Matthew Boulton College.

Impact:

After an initial consultation, Joel Graham-Blake, MD of Cultiv8 Solutions personally delivered a bespoke One Day Equality and Diversity Training Course. The training was tailored to focus on:

• Identifying the social and commercial benefits bespoke to AVFC
• Evaluating the social impact of work delivery on local communities
• Creating bespoke strategies to maintain an inclusive & diverse work culture
• Analysing the impact of their current diversity recruitment strategies
• Informing AVFC of proposed diversity legislation

Comment from AVFC Chief Executive, Richard FitzGerald:

'Joel, thank you very much for what I felt was a highly inspiring senior management training session. The message of Equality and Diversity was delivered well; I was very impressed with the response from our senior management team to your exercises'.

Current update:

Joel Graham-Blake, MD of Cultiv8 Solutions was asked by AVFC to continue offering his guidance and support, in an advisory capacity.

He currently acts as an external Consultant to the AVFC Villa In Harmony Committee, offering support via:

• Confidential One to One Consultations with senior management and Villa in Harmony Committee members.
• Monitoring and evaluating progress on specific outputs created through the Villa in Harmony campaign.
• Advising and facilitating the continued delivery of diversity training to staff

Joel Graham-Blake also provides valuable grass roots insight and honest feedback to AVFC based on over a decade of experience in diversity, personal development support for under represented individuals and professional work experience.

Cultiv8 Solutions
2007